Newsletter Signup Form Templates for Websites

Newsletter signup form templates that grow your list

Newsletter signup form templates are pre-designed, customizable forms used to collect email addresses and contact information from website visitors. They are commonly used in email marketing to build and manage a subscriber base for newsletters, product updates, content releases, and promotional campaigns.

To help first-time implementers, we provide clear newsletter signup examples and a ready-to-use email newsletter signup form preset that fits most use cases. If you need a specific flow, pick a signup for newsletter template variation and tailor it to your funnel without coding.

Claspo offers a collection of professionally designed newsletter subscription form templates that can be quickly customized and added to any website — no coding or design skill required. These templates are fully responsive and work across desktop and mobile, making it easy to capture leads in real-time. In addition to classic forms, you can try multi-step newsletter signup templates or opt-in forms to segment subscribers and boost conversion rates.

For inspiration across industries, browse our newsletter signup examples and note how each email newsletter signup form uses a concise value proposition and minimal fields to increase completion rate.

Whether you're preparing for a product launch, running a blog, or creating a lead capture funnel, using the right form builder and newsletter signup form templates can significantly improve your sign-up rates. With Claspo’s drag-and-drop tools, adding form fields, adjusting layout, and integrating with your email platform takes just minutes.

Newsletter signup form templates — top use cases to try

Here are some popular types of email signup forms you can start with. These newsletter signup examples cover multiple industries and best practices:

1. Lead magnet signup

Offer a downloadable PDF, checklist, or template in exchange for an email address. This classic form type is ideal for bloggers, coaches, and SaaS companies looking to grow qualified leads. It is one of the most common email newsletter signup form strategies.

If you’re collecting content preferences, a lightweight email newsletter signup form with one additional field (topic/category) often performs best and mirrors what you’ll see in leading newsletter signup examples.

2. Discount code widget

Perfect for e-commerce brands, this sign up for newsletter template exchanges a first-time discount for an email. Use urgency and a bold CTA to turn browsers into buyers and subscribers. Looking for ideas? Our blog features sign up for newsletter examples to inspire your next form.  

3. Exit-intent form

Capture abandoning users before they leave with a gentle prompt to subscribe. Whether it’s a last-minute offer or helpful content, this form appears just when you need it most. This tactic is a proven best practice to increase newsletter form template conversions.

What are newsletter signup form templates

A newsletter is one of the best ways to nurture relationships with your audience. Newsletter signup forms are designed to collect email addresses and other contact details from visitors so you can regularly update them on news, promotions, or new content. Claspo’s customizable newsletter form templates are proven to engage users, encourage sign-ups, and build your email list efficiently. With the right offer, your newsletter signup forms can be the key to growing your audience and keeping them informed. Many marketers also call them subscribe to our newsletter templates or join our newsletter templates.

For teams that need a quick launch, start with an email newsletter signup form and then switch to a more niche signup for newsletter template as you validate incentives and placement.

Newsletter signup form templates for your website: key benefits

• Increased sign-ups: with the right design and value proposition, your signup form will encourage more visitors to join your email list.
• Improved user engagement: keep your audience informed and engaged with timely newsletters and updates.
• Better brand awareness: consistent newsletters help maintain communication with your audience, strengthening brand recognition and loyalty.

With a well-designed newsletter signup form, you’ll enjoy:

• Steady list growth: convert casual visitors into subscribers without disrupting their experience.
• Higher conversion rates: entice visitors with offers, gated content, or sneak peeks.
• Stronger brand loyalty: keep your audience close with personalized, value-packed emails.

Newsletter form templates: why choose Claspo?

Claspo offers a variety of newsletter sign-up templates specifically optimized for growing your subscriber base. Here’s why our designs stand out:

1. Customizable & scalable ‘Join our newsletter’ templates

Claspo’s templates are fully customizable to fit your specific campaign needs. From changing the messaging to adjusting colors, fonts, and buttons, you can ensure that your signup form aligns with your brand and marketing goals.

2. Mobile-optimized designs

Claspo’s newsletter subscription form html templates are designed to look great and function perfectly on mobile devices. No matter where your users are, they’ll always have a seamless experience subscribing to your newsletter.

3. High-converting features

Claspo’s ‘Subscribe to our newsletter’ templates come with built-in features that increase conversion rates, such as exit-intent popups, time delay triggers, and easy to fill forms. These elements ensure that your newsletter signup form is always optimized for higher conversions.

4. Easy newsletter forms with our WordPress plugin

Using WordPress? Claspo’s got your back. Our WordPress newsletter signup plugin makes it super simple to grow your list — no coding, no fuss. Just install the plugin, pick a template you like, and drop it into your site.

Best Claspo’s sign-up for newsletters templates to try

Claspo offers several layout types of ‘Subscribe to our mailing list’ templates, each designed to engage users and encourage sign-ups:

1. Popup form

The popup form is a highly effective way to capture visitors' attention and encourage them to subscribe to your newsletter. With customizable triggers such as time delays, scrolling or exit intent, this form grabs users' focus at the right moment, improving signup rates.

2. Inline form

An embed form is seamlessly integrated into your webpage, providing a non-intrusive way to collect newsletter subscriptions. This type of form works well on landing pages, blogs, and other content-rich areas of your site, allowing users to sign up without interruption.

3. Floating bar

A floating bar stays visible at the top or bottom of the page as users scroll. It’s a subtle, non-disruptive way to encourage newsletter signups while users and customers engage with your content.

How to implement a newsletter signup form using Claspo

With Claspo’s easy-to-use tools, you can create and publish a newsletter signup form in just a few simple steps.

1. Choose a newsletter signup form template

Browse through Claspo’s library to find an email sign up list template that best fits your website’s needs. Whether you want a popup, inline, or floating bar, we have designs for every use case.

Not sure where to begin? Start with an email newsletter signup form and, if needed, switch to a targeted signup for newsletter template for seasonal promos or product launches.

2. Customize your design

Make your newsletter form your own with Claspo’s intuitive drag-and-drop builder. You can easily adjust colors, fonts, button styles, and messages to match your brand’s look and feel — whether it’s playful, professional, or warm and welcoming tone. Swap in your own picture, edit the text, and choose which form fields are essential for your campaign. From layout tweaks to incentive offers like discounts or exclusive content, you have control over many elements to create a stylish, on-brand form that works.

3. Set your triggers

Set when and how your form will appear on the page. You can choose a time delay, scroll percentage, number of pages viewed, inactive period or exit-intent popup  to target the ideal moments for engagement. These triggers ensure that your form is displayed at the right time to maximize conversions.

4. Publish and track performance

Once your design is ready, publish your form with a click. You can track its performance with Claspo’s built-in analytics, test different versions, and refine your strategy for optimal conversion rates.

As you iterate, compare placements and incentives using our newsletter signup examples and A/B test a concise email newsletter signup form versus a longer signup for newsletter template with segmentation fields.

Why Claspo’s newsletter signup templates works

Claspo’s newsletter signup templates are optimized for both design and conversions. Here’s why businesses love them:

• Increased email list growth: effective forms encourage users to subscribe, helping you build a solid email list.
• Better engagement: regular newsletters keep your audience informed and engaged with your content, products, and services.
• Higher conversions: with conversion-focused features like exit-intent popups and time delays, Claspo’s templates ensure that you capture sign-ups at the most effective moments.

Collect more subscribers, and keep them organized

Let your fans and followers receive updates, new content, and offers they can’t refuse, straight to their inbox. With this customizable email newsletter subscription form template, you can collect more new subscribers and manage your mailing list all at once. Add or change questions to segment readers and deliver personalized emails that feel more welcome than generic.

With more than 120 integrations to choose from, you can easily automate, organize, and manage your list of subscribers. Say goodbye to manually adding new readers to your audiences. Sync your form to email marketing tools like Mailchimp to send newsletters regularly, deliver a timely welcome email, and stay connected with your audience more frequently.

Start growing your subscribers with Claspo’s newsletter form templates today

Ready to get started and grow your newsletter subscribers while engaging your audience? Whether you're building a pre-launch list, growing a blog following, or capturing leads for a new product, our platform gives you the tools to create a newsletter signup form that doesn’t just look good — it performs.

Claspo’s user-friendly newsletter subscription form templates make it simple for anyone — no skill or coding needed — to design forms that convert. You can customize layouts, tweak triggers, and add data-driven elements to better target your audience. Want to automate your workflow? Easily integrate your form with email tools like Mailchimp or HubSpot.

With responsive designs and conversion-focused features, Claspo helps you build an email list that supports your growth goals. It’s never been easier to improve how you connect with subscribers.

Start using Claspo’s newsletter signup templates now and watch your subscriber list grow!

FAQ: Newsletter Signup Form Templates

Written by: Taras Talimonchuk, CMO at Claspo.io

Taras is a growth marketing expert with 10+ years of experience in CRO, personalization, and MarTech. He helps ecommerce and SaaS brands increase conversions with innovative website popups and on-site engagement strategies.